A Brand born in Provence
In 1976, when he was 23 years old, Olivier Baussan created L'Occitane. At that time, the young man was interested in the plants of Provence and toured the markets of the region. He began to distill essential oil of rosemary using an old still mounted on a trailer attached to his Citroen 2CV. And soon came the production of cosmetics. From the 2000s, the L'Occitane Group implemented a new strategy and started to multiply store openings worldwide.
Products Inspired by Provence
An inexhaustible source of inspiration, Provence is famous throughout the world. L’Occitane’s research and development center based in Manosque, Haute-Provence, responds to requests from the Group to develop new products. Whatever the country, the L'Occitane teams all share an immoderate love for Provence.
Ingredients from Provence and Beyond...
To promote the area and support local producers, L'Occitane favors short supply chains, that have a responsible and long-term approach. The goal? To control the traceability and the quality of the raw materials right up to delivery. AOP (Protected Designation of Origin) Haute-Provence Lavender Essential Oil, Immortelle, Almond or Cade: L'Occitane’s key ingredients come from Provence and the Mediterranean. Only the Shea Butter is made elsewhere, in Burkina Faso. It has allowed L'Occitane to develop a certified organic, fair trade supply chain, and to support the work of the local women, who harvest this "women's gold."
Manufactured in France
The L'Occitane Group’s cosmetics are manufactured by several hundred employees in its new factories, committed to an environmentally friendly approach, located in Manosque and Lagorce (Ardèche). The latter is eco-designed and ISO 14001 certified. The Manosque site, meanwhile, has embarked on a similar environmental certification.
By engaging in the conservation of nature, L'Occitane promises to perpetuate the love story it has with Provence.